The Access and Public Engagement branch is the public face of National Archives of Australia, ensuring an accessible, visible, and well-interpreted national archival collection. It delivers description, examination, reference and research services, exhibitions, education programs, publishing, websites, marketing, and events nationally.

Within this branch, the Communication, Marketing, Partnerships and Events section promotes National Archives through publishing, brand management, marketing, public relations, media, social media, partnerships, events, international engagement and the Member Program. This supports National Archives’ key role of providing an accessible national archival collection.

Under broad direction, the main duties of the role are to:

• Lead strategic marketing initiatives that elevate the profile of National Archives and effectively showcase its offerings.
• Create and execute multi-channel marketing campaigns that align with organisational goals and successfully reach target audiences.
• Gather and analyse insights to optimise resources, identify trends and highlight best practices that raise awareness, engagement and productivity.
• Develop, manage and maintain relationships with key internal and external stakeholders to identify collaborative promotional opportunities.
• Manage and mentor staff, participate in performance cycles including providing feedback, build team capabilities and allocate team resources to meet the work requirements of the section.
• Apply the APS Values, Code of Conduct, diversity principles, WHS, and participative management in your work and team interactions.